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Bison Advertising, Inc.
Copyright © 2004,
all rights reserved
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Catch
the Tidal Wave
of Growing Demand
for Senior Care |
Seniors
are "good as gold."
In January of 2004, Entrepreneur
magazine declared senior care to be
"the hottest franchise idea for 2004." They point out that this
senior opportunity is only in its first inning, and dramatic
explosive growth is still to come in the decade ahead.
| Home
Care Assistance is uniquely positioned in the industry to take
advantage of the senior market. It is based on a new, powerful business concept—targeting
the more lucrative 24 hour a day, 7 days a week, live-in consumer rather than
providing hourly home care services. This focus results in greater profits per
client and shorter time to profitability. |
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The
beginning.
For those of us with aging parents, we know there will
come a time when it is necessary to look for someone to help them as
they grow older. Kathy Johnson,
Founder and CEO of Home Care Assistance, faced just that problem with her
parents. She lived on the West Coast, and her parents lived in the
East. When their health started to fail, Kathy couldn’t be with them
each time they needed help. It was then that she first faced the difficulty
of finding quality home care.
Kathy and her partner,
Cathy L. Phan, who worked in the home care industry for the past 15 years,
had many discussions about how hiring compassionate, conscientious
home care was a challenge for most people. |
Taking
a hard look at the industry, Kathy and Cathy found a large number of
home
care
agencies
without brand
or
name
recognition.
In fact, according
to The Wall Street Journal, general awareness of the average home
care business is less than 1%. Kathy and Cathy went one step further.
They
surveyed California consumers on their feelings toward home care,
and discovered that most people don’t even know that home care
services exist. And of those who did, few had knowledge of the agencies
involved.
Kathy and Cathy also
recognized the existence of a huge under-served market segment: people
who have
chronic, low-level health problems, but
who are quite capable of living at home. “These people simply need
additional support to continue to live independently,” says Kathy.
To meet this need, they started Home Care Assistance in 2002.
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Unique
concept.
“What makes us different from other home care companies is that we target
consumers who need 24 hour, 7 days a week, live-in care." |
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"Our
unique selling proposition is that we are the 24/7 live-in
specialists," said Kathy. "24/7 live-in services are easy to
manage from a business standpoint and more profitable than hourly service.
Best of all, we are providing a needed service for seniors who want
to live independently and avoid moving into a nursing home."
“We are committed
to building brand equity as the 24/7 live-in specialists. So we secured
a nationwide toll-free phone number for consumers to call about our service:
1-866-4-LiveIn. And we trademarked our unique service. We call it In
Home Assisted Living,™” said Kathy.
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Growing company stores.
Based on their own early success with this concept, the founders decided to develop
the entire state of California, opening offices in San Francisco, Palo Alto and
Los Angeles. To meet the national demand for In Home Assisted Living, they decided
to construct a proprietary franchise system and offer franchises in other states.
“Our plans are to grow only as fast as "best of breed" franchise
buyers are available,” reports Cathy. “To us the quality of the
franchise buyer is more important than any preset geographical planning.”
Home Care Assistance is
dedicated to providing the highest quality caregivers anywhere. They have
the inside track here because of their proprietary
employment methodologies and industry leading selection process.
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Advertising and training programs set a new standard in the industry.
When you become a Home Care Assistance franchisee, you’ll
gain access to the most effective advertising and marketing materials
available in
the home care field. The company provides franchisees with proven direct
mail programs that get results. They are continuously developing new advertising
programs and testing them in their own markets to achieve even greater
success.
Training is one week
at the California Headquarters. The franchisee (or spouse, if involved
in business) must have a successful management
or sales background and be prepared to be actively involved in this people
oriented business.
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Honesty
and good communications skills are essential. Medical or nursing background
is not required. The capital needed to cover estimated start-up costs
ranges from $48,950 to $117,950 (including franchise fee). |
“Retirement Magnet” locations
now available.
Prospective franchisees can take advantage of the fact
that Home Care Assistance is a new franchise provider and get the best
possible territories. Franchises
are available for a number of retirement magnets—cities that are
especially attractive to the older, affluent population—as well
as in the most desirable business cities.
For more information
on becoming a Home Care Assistance franchisee, please visit their Showcase on Bison.com. |
View other featured profiles
Copyright © 2004, all rights reserved. Any
reproduction is strictly prohibited.
Use this form to request additional franchise information. Privacy Policy
This web site and the information contained herein does not constitute the offer or sale of a franchise. There are certain states that require the registration of a UFOC before the franchisor can advertise or offer the franchise in that state. This franchise may not be registered in all registration states and may not offer franchises to residents of those states or to persons wishing to locate a franchise in those states. The offer and sale of a franchise can only be made through the delivery and receipt of a Uniform Franchise Offering Circular (UFOC).
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